Apparently watching people ingest really gross sh*t is good for ratings. How else can you explain the fact that Jackass 3-D is currently tops at the box office?
In the television series Man Vs Wild, Bear Grylls shows us how to survive in a harsh environment, which includes finding food sources that are incredibly unappetizing. Inevitably Mr. Grylls ingests grubs, eyeballs, or his own urine in the desert (seriously).
This add campaign pays tribute to the gross-out fest.
via Sweet Station
